According to a recent study by research firm Nielsen, users and consumers spend almost a quarter of their time online (22.7%) to the media and social networks.
The growth of this trend still further highlights the decline experienced by the email that was reduced from 11.5% to 8.3%, representing a decrease of 28% compared to last year’s data.
Despite some predictions to the contrary, many experts believe that the increased tendency on the use of social networking is not a real threat to the email continues to occupy third place among the activities in relation to time spent by users online. However, it is noteworthy that the difference between the two activities is increasing day by day.
This trend is accentuated undoubtedly due in large part to the significant growth of business interest by the media and social networks as strategic channels to develop and implement their communications and marketing. Read the rest of this entry »
39% of Internet network purchased in the last month
With the emergence of social networks and blogs is an increase of users who use the Internet before making a purchasing decision.
The Network is the channel most used by consumers to find information and compare options before purchasing a product. In addition, this fact is compounded by the emergence of social networks, blogs and forums that have a large influence on purchase decisions for their remarkable ability to prescribers. Such is its importance, that large companies have adapted their marketing and communication strategies to this new scenario.
According to statistics, the highest rate of online searches is given in travel (82%), followed by consumer electronics (69%) and only a third of respondents regularly seek information about fashion.
In other countries
In an international context, the UK is at the forefront of users who buy over the Internet or using the Internet more frequently to search almost all categories. However, in regard to travel, Spain leads the list of European countries.
Although there is still some hesitation in using the Internet as a channel of purchase, especially as it relates to issues of security and privacy, it is clear that in the last year, visitors who leave the shopping experience in the traditional trade convenience and immediacy of online media have been increasing.
Statistics
According to data obtained through the Internet, 39% have bought products or services over the Internet in the last month, and 24% say they have bought goods or services outside the Internet as a result of information found on the Web by Moreover, 26% plan to in the next six months, and 16% report having considered but ultimately did not. Only 24% of Internet users did not consider any of these alternatives, which highlights the growing role of Internet in major purchase decisions of the Spanish.