Buy online sports equipment required to begin to know what you want. As much as many stores allow us to see the product from all angles and give a thorough technical explanation will never be the same as seeing and touching the product or size matching in the case of clothing and footwear.
Another source of doubt may be the reliability of the material, especially when it comes to sports in which their good may depend an accident, such as cycling and climbing. And of course there are no cumbersome error-sending another product or another size-in the end become internet buying something less practical to go to the store in person.
What must meet an online store
* Full name of the product to buy (make, model, size, color), with guaranteed return.
* A telephone complaints and a customer service function.
* A physical address and tax identification.
* Reliability in delivery times.
* Broad product base, description of stock.
* An address secure payment by credit card, pay-pal or surrender. You should use encryption (the pages that begin with “https ://”) to fill order forms. Read the rest of this entry »
Obviously, this affects the culture industry. The more you use the Internet, less consumption will be in stores and material products, since there is no greater benefit than that offered by the Internet. But not only in movies or music this happens, the same goes for books that are on the Web, or the online version of newspapers, more and more people are added to read network, avoiding extra money spent by something they have from her couch. Customers increasingly are favoring these ways of learning and entertainment network for the convenience, freedom to choose hours, not to occupy space and, above all, because they are free.
A new crime or informative resources?
The introduction of fees was one of the first ideas of government so that when someone is down a cultural product, be paid a minimum figure, however, the Internet is the great giant against which you can not fight, great expansion and Globalization makes it impossible to control such acts.
The Government tries to scare consumers of cultural products through advertising Network and the law against piracy and downloading, since it constitutes a crime. But here another problem arises: if these products are art, revealing a society based on a culture with an educational purpose, there should be no barriers to access. Read the rest of this entry »
39% of Internet network purchased in the last month
With the emergence of social networks and blogs is an increase of users who use the Internet before making a purchasing decision.
The Network is the channel most used by consumers to find information and compare options before purchasing a product. In addition, this fact is compounded by the emergence of social networks, blogs and forums that have a large influence on purchase decisions for their remarkable ability to prescribers. Such is its importance, that large companies have adapted their marketing and communication strategies to this new scenario.
According to statistics, the highest rate of online searches is given in travel (82%), followed by consumer electronics (69%) and only a third of respondents regularly seek information about fashion.
In other countries
In an international context, the UK is at the forefront of users who buy over the Internet or using the Internet more frequently to search almost all categories. However, in regard to travel, Spain leads the list of European countries.
Although there is still some hesitation in using the Internet as a channel of purchase, especially as it relates to issues of security and privacy, it is clear that in the last year, visitors who leave the shopping experience in the traditional trade convenience and immediacy of online media have been increasing.
Statistics
According to data obtained through the Internet, 39% have bought products or services over the Internet in the last month, and 24% say they have bought goods or services outside the Internet as a result of information found on the Web by Moreover, 26% plan to in the next six months, and 16% report having considered but ultimately did not. Only 24% of Internet users did not consider any of these alternatives, which highlights the growing role of Internet in major purchase decisions of the Spanish.