Since a few years ago, until now, the blogs were the boom, all pseudo-entrepreneur had a network of blogs, “but are still profitable?
Many of these networks, blogs, focused their income in a single business method, place adsense ads and earn revenue per click.
Today, the value of clicks on Adsense, has fallen even in some cases above 50%, which is generating significant revenue declines in these networks, which are threatened by a business method that is paying off.
So what happened? Well, many networks have evolved and have their own advertising systems, arranged by direct advertisers, they do not depend heavily on systems like AdSense and earnings are affected but will survive the crisis. The problem is for the vast majority of networks that have no direct advertisers and is month to month like many decide to sell their posts or shut down, turn off the light and go. Read the rest of this entry »
39% of Internet network purchased in the last month
With the emergence of social networks and blogs is an increase of users who use the Internet before making a purchasing decision.
The Network is the channel most used by consumers to find information and compare options before purchasing a product. In addition, this fact is compounded by the emergence of social networks, blogs and forums that have a large influence on purchase decisions for their remarkable ability to prescribers. Such is its importance, that large companies have adapted their marketing and communication strategies to this new scenario.
According to statistics, the highest rate of online searches is given in travel (82%), followed by consumer electronics (69%) and only a third of respondents regularly seek information about fashion.
In other countries
In an international context, the UK is at the forefront of users who buy over the Internet or using the Internet more frequently to search almost all categories. However, in regard to travel, Spain leads the list of European countries.
Although there is still some hesitation in using the Internet as a channel of purchase, especially as it relates to issues of security and privacy, it is clear that in the last year, visitors who leave the shopping experience in the traditional trade convenience and immediacy of online media have been increasing.
Statistics
According to data obtained through the Internet, 39% have bought products or services over the Internet in the last month, and 24% say they have bought goods or services outside the Internet as a result of information found on the Web by Moreover, 26% plan to in the next six months, and 16% report having considered but ultimately did not. Only 24% of Internet users did not consider any of these alternatives, which highlights the growing role of Internet in major purchase decisions of the Spanish.